David Allison – Consumer behavior expert, Advisor to global brands, and a leading advocate for discarding demographic stereotypes. His Valuegraphics Database helps organizations create exponentially better customer engagement.
David Allison’s Speech Topics:
The demographic models that marketers have used for centuries are no longer effective because people don’t fit the demographic stereotypes of days gone by. Around the world, people are realizing that these outdated profiling practices must be replaced with something better.
David Allison will teach your audience how to use the explosive power of shared human values to flourish in the new post-demographic world, with the same insider information he provides to the United Nations, Wall Street hedge funds, and well-known brands like Five Star School Supplies, Allstate Insurance, and Arc’teryx.
David conducts custom valuegraphic research for every speech, and reveals the exact combination of human values your attendees can use to engage and influence the people they want to reach. He delivers the findings in a fast-paced and passionate keynote, packed with disruptive insights and actionable takeaways designed to tackle the specific issues your organization is facing today.
Everyone who attends one of David’s presentations gains a significant competitive advantage over those who weren’t in the room. His custom approach and data-driven insights create enormous pre-event #FOMO, which David is happy to help stir up.
Breakthrough Data to Influence (Whoever You Want to Reach)
The Values-Driven Science of Mass Motivation
David takes the stage and delivers custom research findings in a dynamic TED-style presentation that answers the burning question: “How can we influence people?”
His keynotes reveal the specific human values that will magnetically attract customers, prospects, investors, members … or whoever else your attendees want to reach. He explains how to use the transformational power of human values to tap into human hearts and minds, and engage people at the level of pure instinct. Lululemon, PayPal, and the United Nations Foundation use valuegraphics … and now your audience can too.
Your attendees will learn:
● The specific values that will influence the people they want to reach
● How to use Values Thinking to develop values-driven solutions
● How to catalyze colleagues and become a values-driven team
This is an enormous advance in the science of values and influence – exclusively created for your attendees – that gives everyone in the room a completely unfair competitive advantage over those who stayed away.
Mythical Millennials, Boomers and Gen Z: Ditch the Demographics
The Values-Driven Way to Discover Your Real Audience
David Allison begins his signature keynote by dispelling demographic myths. Boomers aren’t all bad with technology. Millennials are no more in love with avocado toast than anyone else. And Gen Z is not one enormous hive mind. In fact, we live in a post-demographic world where labels like age, gender, income, and education only describe what people are, not who they are.
It’s clear we need a more accurate way to understand each other.
So, David’s team built the first global inventory of core human values. The data reveals how our values unite us across all demographic labels. He shows your attendees how to find the shared values required to influence any group of people they want to reach. And he inspires everyone to discard demographic stereotypes. “If we just change the way we look at each other,” he says, “we can create a values-driven world.”
Your attendees will learn
● How to find the shared values of the people they want to reach
● A brainstorming model that leads to values-driven ideas
● How to convince colleagues to embrace the power of shared human values
These add-ons boost the opportunities for your participants to engage and collaborate. Incremental Investment for each:
1. Special Edition Sessions
Sometimes the board of directors, an HR team, or the marketing department wants to apply valuegraphics to specific situations. These sessions could be a master class, an additional keynote, or even a casual dinner speech to help make the conversation flow.
2. The Values Thinking Workshop
Values Thinking workshops teach everyone how to create values-driven solutions. These can be live, or delivered as an on-demand online course.
3. The Values-Driven Power Panel
We share our research insights with three to five panelists of your choosing in advance of your event. On stage, David facilitates a lively discussion and pulls out insights that resonate deeply with the audience. These are the thought-leaders they respect, sharing their values-driven ideas.
4. The Personal ValuesPrint Finder
Everyone wants to know what their own values are. When participants register for your event, they get a link to take a survey. Before the event, they receive their own unique ValuesPrint plus the results for the group as a whole. David’s keynote will reveal how they compare and where they stand out. Audiences love this: people will definitely want to attend! For even more intense engagement, we include a series of live one-on-one speed-coaching sessions after the keynote, to help attendees apply valuegraphics in a highly customized way.
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David Allison’s Bio:
After decades in marketing, David Allison recognized that the world was changing. Seniors were rock climbing. Generation Z was listening to classic rock. Men were using Botox, and women were driving tanks. Wealthy people were shopping at Walmart while others were pinching pennies to buy Prada.
People were behaving in unpredictable ways, and he decided to find out why.
David soon learned that these mysterious behaviors were not so mysterious at all. It’s our values that drive what we do — not our age, gender, or income. Demographic labels only tell us what people are on the outside, not who they are on the inside. And it’s what’s inside that counts.
So he launched the Valuegraphics Project to create the first accurate inventory of core human values. And after 750,000 surveys in 152 languages, we now have a complete directory of human decision making. It’s the operating system that drives human behavior in 180 countries around the world.
Today, his team helps innovative organizations such as PayPal, Lululemon, and the United Nations Foundation connect to people by honoring their values. College textbooks have been revised to include valuegraphics, while David’s speaking engagements, books, and ideas attract innovative thinkers from all around the world.
According to Douglas Coupland, the author of Generation X, “David Allison sees the patterns in the noise and can tell us what the real signal is.” And from deep inside the data, David brings a clear and powerful truth to transform the way we work, and the world we live in. “Our values unite us,” he says. “They can light the way for purpose-driven brands and lead us to a values-driven world.”
