Highlighted Industry Experience:
Carol has presented in Europe, Asia, Latin America, and across the United States and Canada. In addition to private corporate events, her speaking credits include RILA conferences, NRF events, Walmart Technology Summit, Outdoor Retailer, IBM Insights Conference, the Consumer Electronics Show (CES), Global Imaging Expo, Engage Digital Expo International, International Licensing Expo, World Alliance for Retail Excellence and Standards conference, Outdoor Retailer Expo, Licensing University, and more.
Session Description:
Ten Trajectories That Will Transform Your Retail Strategy
Retail isn’t dead, but it will operate very differently in the years ahead. The old rules clearly no longer apply and that’s great news for retailers that embrace change and push past traditional boundaries and assumptions! In her talk, retail authority Carol Spieckerman reveals her top Retail Trajectories, along with takeaways that will drive growth, opportunity, and differentiation. She’ll share insights on the evolving role of brick and mortar, where your advantages really lie, and which consumer habits will change your game. Prepare to be challenged and inspired to action!
Sample Trajectories:
-Are You Ready for the Year of the Store?
-Bricks Have New Tricks!
-Everything Everywhere, All At Once
-High Tech Drives High Touch
-Frenemy Forays
-Embrace the Aliens
-Mad For Ads
-The Convenience Conundrum
-Secret Brand
-Shaping is the New Responding
-Buy, Build or Bridge?
-Marketplace Mayhem
-Food Fight
-Wholesale Heyday
Video:
First-Person Bio:
I love sharing my latest Retail Trajectories and retail positioning tactics with diverse audiences that are passionate about all things retail! My goal is to engage, inspire, and help.
My Retail Trajectories are proprietary coordinates that I constantly create, track and map across categories, channels, business models, and touchpoints. They underpin the presentations I give around the world and my advisory work. They merge all of the random stuff happening in retail into clear calls to action. That way, retail stakeholders like you can participate in what’s next. You can find my retail thought leadership across a dizzying array of categories in leading business and retail publications like the Wall Street Journal, Reuters, Forbes, Store Brands, Grocery Dive, VMSD, Industry Dive, The Licensing Book, WWD, RETHINK Retail, Retail Wire, and in my podcast, Spieckerman Speaks Retail! I’m all over social media and also serve as a brand positioning and retail expert, speaker, and content provider to leading trade groups.
My presentations are well suited as a kick-off overview of multi-stakeholder retail and brand dynamics. I never “pitch from the podium”. I’m not there to sell a book or my consulting services. In my experience, providing relevant, pure, of-the-moment thought leadership and multi-stakeholder value leads to great relationships and future opportunities.
I’m here to help manufacturers, suppliers, agencies, distributors, and solution providers like you connect the dots, focus on what really matters to your retail and brand partners, and relevantly position your capabilities.
