When is the right time to consider a speakers bureau? Any of the circumstances below can make this an advantageous arrangement for event/meeting planners and organizers:
- You lack the time or staff resources to source professional speakers and don’t want to be interrupted by dozens of follow-ups from these speakers for months.
- You’ve been asked for a niche topic where you don’t know experts.
- Your internal speakers aren’t well known or good enough presenters to draw attendees and sponsors.
- You need to build engagement whether you have guest keynoters or just internal/industry speakers: Graphic Recorders, Visual Storytellers and Visual Note-Takers
- You have a complex event or booking needs where a trusted advisor can help.
- Your featured speaker dropped out on short notice.
- You value virtual event experience.
- The nature of your event or content needs changed on short notice.
- Your event runs outside the US and needs local, multilingual or culturally sensitive presenters.
- You need a third-party to objectively evaluate speaker sales pitches to your management.
- You need emerging stars or more diverse presenters.
- You want to know what’s working for other event organizers in your industry.
- You’re unsure how to approach celebrity talent and whether they are worth the investment and extra effort.
- You’re a smaller organization that needs to leverage the buying power of a bureau.
- Your non-professional speakers have below-average presentation skills and you’re concerned that will hurt your event: How to Elevate the Presentation Skills of Your Non-Professional Speakers
- Find Bureaus you like and stay with them. By building relationships instead of placing orders, you give the Bureaus incentive to constantly be working for you throughout the year.
- You want to negotiate the best overall booking terms possible – not just price, but customization, value-added services, non-speaking onsite roles, etc.
- You’re considering an ex-politician/pundit, sports figure, “influencer”, media professional, actor/actress whose public views and/or conduct may be a reputational risk for your organization and event.
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