Producing a winning virtual event, summit, webinar, video series, or similar isn’t just about taking your ideas and your slides and turning on a camera. Online events and lead gen require a specific rhythm and cadence because the audience’s expectations are different, and their experience is MUCH different from an in-person event. As virtual events become more common, expectations for excellence will escalate accordingly. There are several decision factors and potential snags in any virtual event, such as:
- Technology platform
- Live, or on-demand
- Length
- Cameras or no cameras
- How to maximize audio quality of presenters (a big one)
- Interactive elements and polls
- Registration page, and what’s required
- Fee-based, or free
- Title and description
- Pre-event reminder nudges
- Session moderator and host
- How questions will be handled
- How to address questions that are not answered during the session
- Post-event nurture sequence
And a lot more.
Our speaker partner has produced more than 100 successful Webinars and live events for some of the world’s largest brands, including Oracle, Cisco, Salesforce, and SAP.
Here are three advisory packages his team can provide. All are fee-based, contracted via Promenade Speakers Bureau:
1) Webinar Success Roadmap: Optimize operations, logistics and communications
Comprehensive advice and counsel on program title, description, platform, format, mechanics and virtual event show flow. Optimize your pre-event invitation and RSVP process as well as post-event nurture sequences.
Pricing: $3,250 each or 3 events for $9,000
2) Webinar Success Roadmap + Content Guidance: Optimize event contact and messaging.
In addition to the optimization assistance provided in the Roadmap (package 1), advisory maximizes the effectiveness and impact of your virtual event content. This includes a session to review presentation and provide feedback, plus a dry-run rehearsal session with feedback.
Pricing: $5,950 each or 3 events for $15,000
3) Webinar Success Roadmap + Content Guidance + Participation: Optimize event flow, professionalism and attendee experience.
Everything in the first two packages, plus participation in your session from Hall-of-Fame speaker and emcee, best-selling author and marketing/customer experience expert Jay Baer. Jay will host session and handle welcomes, Q&A moderation and work 1:1 with your presenter(s) on content.
Pricing: $14,950 each or 3 events for $39,000
Contact us to see what might work for you.
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