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October 2011 Newsletter: Are You Ready for January?
October 2011 Newsletter: Are You Ready for January?


October 2011 –Are You Ready For January?

   Unmistakable signs of changing seasons are here. In Brooklyn, it’s an October snowfall and the raising of the indoor tennis bubble. Another seasonal phenomenon: the January effect. While it’s only 60 days off, many organizations that normally finalize events 4-6 months out are hesitating. Maybe, because it’s “next year”. In reality, January is relatively busy for events, with kickoffs and planning themes in abundance. So sales, futurist and leadership speakers tend to have less open dates. January is also when employee performance reviews are prevalent. Contact us for experts who can show your managers how to make the most of this process.

   Promenade’s roster has published several new books with timely speaking themes– see below for details. Our offer continues for a free online class from Event Leadership Institute (value $50). Just book one of our speakers at $7,000 or more between now and the end of the year (appearance can be in 2012).  

In This Issue:

1.     The January Effect

2.     Event Promotion Apps Mean Longer Lead Times for Speaker Booking

3.     What Happens in China, Doesn’t Stay In China

4.     Do You Have A Speaker Plan B?

Event Promotion Apps Mean Longer Lead Times for Speaker Booking

   Vicky Sullivan, a speaker coach shared a growing tech trend affecting event planning. More events planners are using apps to promote their programs. These apps can take 3-4 weeks to develop, which may mean longer lead times to book featured speakers. Consider speakers flexible enough to craft content for your app. For more of her tips, see www.sullivanspeaker.com

What Happens in China, Doesn’t Stay In China:

China’s massive corn purchases were chronicled in The Wall Street Journal: Read the Wall Street Journal Article  This is likely to have a ripple effect on global food prices and exemplifies the impact of China’s rising middle class on key industries. Our globalization experts can shed more light on China and India’s potential to affect your business: Globalization Speakers

 

Do You Have a Speaker Plan B?

   As lead times for speaker booking decrease, the risk grows of your first choice not having a date open. Sometimes committees can take a month or more to decide. While it seems like common sense, we recommend having at least one strong pre-approved backup, should your first choice not be available. You may also consider selecting a local candidate as your number two, to improve the odds they can make it on short notice.

Promenade Speaker Books and Interviews:

Dr. Ken Dychtwald, Longevity Thought Leader Featured in Forbes Magazine: Read The Forbes Article

An Alternative Aging View - Living to 1,000 is Outlined by Dr. Aubrey de Grey in a Third Ward Interview:  http://www.3rdward.com/winter2011/2010/12/9/infinity-wisdom-dr-aubrey-de-greys-very-possible-fountain-of.html

Todd Buchholz’s just released Rush, a book with a provocative premise: We Love the Rat Race and Need It to Thrive: Todd Buchholz - White House Economics Advisor & Author of Rush: Why You Need and Love the Rat Race, New Ideas from Dead Economists

To Keep Up, You Have to Forget What You Know. That’s the concept in Jack Uldrich’s Higher Unlearning:  Jack Uldrich - Energy & Tech Futurist - Author of Unlearning, Jump the Curve and The Next Big Thing Is Small

Partner News:

The Women’s Leadership Exchange’s next event is November 15th in Phoenix. Learn How to Grow Your Business: Visit WLE Event Website

Event Leadership Institute: Mindy Weiss and Howard Givner’s New Video on Planning Events for Celebrities: Visit ELI Site

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