Chief Marketer for The Scent Marketing Institute - A Globally Recognized Expert on Scent-Supported Marketing and Branding Strategies

Exclusively Represented by Promenade

   Harald is one of a handful of experts that marketers and manufacturers worldwide call upon when it comes to using scent as a tool to build sales and to promote brands. Over the course of his professional career he became a seasoned expert in establishing, marketing and operating advertising- and media related companies.  He often speaks at trade shows  documenting substantial sales increases and cost savings attributable to innovations in scents. The applications for scent marketing are exploding, from consumer electronics, hospital infection control, security and advertising to beauty aids, food, beverage and point of purchase. 

   With his own firm, Vogt Communications, he develops market entry strategies for European companies seeking representation and distribution in the American market and does the same for Americans expanding into Europe.

   Over three years Harald contributed to the development of the business and marketing strategy for aerome Scent Technology, one of the early leaders in scent delivery systems both in the US and in Europe. aerome’s clients included amongst others IFF, Jo Malone, the Wynn Casino in Las Vegas and Gillette. aerome was able to attract the attention of hard- and software manufacturers, investors and numerous retailers, generating an exclusive client base in the US

   Harald was also successful in securing venture capital and launching an on-line-off-line print-on demand concept in New York, introducing the product to the European market and later re-launching in the US as e-Print Factory.

   Harald developed and marketed the then novel concept of advertising on ATM’s which was later sold to American Express. 

   Through his existing contacts in the fragrance world Harald was able to assist Arcade, a US-based manufacturer of scent-sampling technology best known for its ScentStrip®, in developing its European business. He also helped Arcade establish a manufacturing base in the UK.

   Harald is fluent in English, German and French and holds a Masters Degree from Cologne’s renowned Advertising Academy.

Ideal Audiences:

• Marketing and advertising executives and consultants
• Branding experts
• Scent developers
• In-store merchandisers
• Customer experience executives
• Architects, retail and interior designers
• Product and packaging designers
• Hospitality, entertainment and gaming professionals
• Retailers
• Facilities managers and executives
• Healthclub and spa executives
• Healthcare administrators