Lois Geller
Prior to founding her own company, Ms. Geller was President of several advertising agencies. In New York, she headed AC&R Direct, a Saatchi and Saatchi agency, and Geller Direct, a TBWA subsidiary. In Toronto, Canada, she headed up J. Walter Thompson Direct and Vickers and Benson Direct. Many of her programs are for international markets.
Real Estate Experience
Lois has been a keynote speaker and trainer for the Real Trends Marketing and Technology Conference, The Luxury Portfolio, Prudential Douglas Elliman, Coldwell Banker and hundreds of other associations and groups around the world. Lois has written several books in the field of Direct Marketing. Her newest, is (as of January 2007) Sold! Direct Marketing for the Real Estate Pro. She was featured in Lore magazine, a Real Trends Magazine for real estate sales professionals.
Lois holds a Bachelor of Science Degree from Boston University and is an adjunct professor at New York University, where she leads the Direct Marketing Lecture Series and was named Professor of the Year in 1999. She has been a Dale Carnegie instructor and taught the Catalog Marketing Course for new clients and employees at Y&R.
The new revised edition of Response! The Complete Guide to Profitable Direct Marketing, was published October 2002. Previous editions of Response have been published in nine countries. Her other books include, Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising and Customers For Keeps. Lois’ articles are published in many magazines, including Direct Marketing Magazine and Today’s Manager and Selling Power. Her Creative Corner column is featured monthly in Target Marketing Magazine and her Direct Marketing Diva column is in Fortune On-Line.
Lois is a member of the Direct Marketing Association, the Direct Marketing Club of New York, the Healthcare Businesswoman’s Association, the Financial Women’s Association, the Cornell Club, and serves on the Board of Directors of The Direct Marketing Idea Exchange, and is chairman of the Scholarship Committee. She won the Silver Apple Award for Lifetime Achievement in Direct Marketing in 1999, the Echo Award in direct marketing and many RSVP Awards in Canada.
Keynote speaker and guest lecturer, Lois Geller travels the world to speak about branding, direct marketing essentials, customer retention and creative strategies. She has been a guest lecturer and a popular keynote speaker at dozens of direct marketing conventions, in the U.S., Canada, Sweden and Russia. And, two years ago launched the now popular Direct Marketing Boot Camp to teach corporation executives direct marketing.
Lois Geller’s Real Estate Marketing Video Samples:
http://www.realestaterelish.com/lois-gellers-real-estate-marketing-videos/reale-estate-marketing
Topics:
· Networking for real estate buyers and sellers in the social media or how to apply other forms of direct marketing to business development/relationship building:
· Building Relationships with People--Not Prospects
· Why Use Direct Marketing to Build Your Business?
· The Big Real Estate Offer and The Little DM Offer
· Who Are Your Prime Sellers? Who Are Your Prime Buyers?
· The Real Estate Website
· The Gold in Your Database
· Real Estate Direct Response Advertising
· Planning a Campaign
· DM Math for Real Estate Agents
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Lewis Schiff
Lewis Schiff was a founding principal of CEG Worldwide. Schiff helped to design one of the leading training programs for advisors targeting and servicing the high-net-worth client. Schiff has developed marketing program for scores of advisors targeting the affluent throughout the U.S.
Schiff is a columnist for Investment Advisor magazine and writes a blog for InvestmentAdvisor.com. Schiff has been a long-time expert on personal financial matters as a contributing columnist to CNN and Money magazine and the author of The Armchair Millionaire.
Schiff's new book, The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America charts the of America's growing affluent middle-class through original research and analysis. The book was published by Doubleday in 2008 to international critical acclaim. The Middle-Class Millionaire is based on in-depth surveys to 3,500 American households in 2006. It provides a three dimensional portrait of a previously unrecognized demographic group, the emerging affluent class.
Speaker Video: An 8 minute online version is viewable on Youtube.com:
http://www.youtube.com/watch?v=IGJZePm-_g0
Speech Testimonials:
Luxury Marketing Council - Florida
"More than a few considered Lewis Schiff to be the finest and most insightful presenter we've had speak at The Luxury Marketing Council Florida. His desire to inform and directives are invaluable to anyone marketing to the affluent. Furthermore, his desire to share and his affability made him a rock star among the elite."
Christopher P. Ramey President, Affluent Insights
Luxury Marketing Council - California
"Lewis has a way of taking his compelling research, applying unique anecdotes, and mixing in a little humor to create an engaging presentation. I found his program captivating and useful, giving my group and me some real-world applications from his extensive studies."
David Winter President The Luxury Marketing Council, Los Angeles, Orange County
Canyon Ranch
"Lewis' presentation was a thought-provoking and insightful look into an emerging affluent market that can't be ignored. His words resonated with us in the hospitality and travel industry and his observations have sparked discussion and awareness of the middle-class millionaires' unique attributes, values, behaviors and attitudes. Our executives are eager to capitalize on what we learned and create new opportunities to address this influential group."
Roxanne Housely Vice President, Canyon Ranch
TD Ameritrade
"Lewis Schiff's insight into the affluent marketplace is remarkable. Not only does he speak to the data about this rapidly growing group of middle-class millionaires, but he also brings their hopes and dreams to life. This information is invaluable to advisors who are trying to meet the needs of this group, especially as they progress through various life stages. The advisors that work with TD AMERITRADE Institutional truly enjoyed Lewis' presentation and walked away with insight that will help them grow their businesses."
Kristin North, Vice President, TD AMERITRADE
Speeches
1) The Middle-Class Millionaire: America's Luxury Super-Demographic
· Five Trends for the Future: Why the 'Working Wealthy' are the Window into the Next Consumer Economy
· How the Middle-Class Millionaire has Transformed 'the Rich'
· The Laws of Attraction: Reaching out to Nine Million Middle-Class Millionaire Households and their $20 Trillion in Wealth.
2) Marketing to HNW Prospects in Any Economy
· Practical HNW Client Segmentation
· The Middle-Class Millionaire is the Lux Marketer's 'Sweet-Spot'
· Creating a Brand Relationship with HNW Prospects By Appealing to Their 'Values-Based' Spending Habits.
Additional Topics for High Net Worth Individuals available
Key concepts in The Middle-Class Millionaire (which form basis of his speeches)
1) Millionaire’s Intelligence:
There are four behaviors that middle-class millionaires exhibit that appear to be linked to their success. These qualities have origins in classic middle-class values but they have applied them in uncommon ways.
2) The Influence of Affluence:
Because the middle-class millionaire is both willing and able to try new things (products, services, places and ways to live, etc.) they are an important indicator for how the world might be changing in the years to come. As Milton Friedman, the Nobel-prize winning economist, once suggested, when it comes to innovation, the rich work for the poor.
3) The Hierarchy of Values:
It’s easy to understand where the new rich are going to have the greatest impact when you understand their hierarchy of values. They share them with the rest of the middle class. This book will show you how to understand and leverage the middle-class millionaire outlook in your own decision-making. The Middle-Class Millionaire introduces an entirely new way of understanding why certain trends are gaining momentum and where that momentum will lead to next.
The Middle-Class Millionaire -The Research
· 7.6 % of American Households, or 8.4 million households, are Middle-Class Millionaires worth between $1 million and $10 million that they earned rather than inherited.
· Middle-Class Millionaires are FIVE times more likely than the average middle class person (who earns between $50,000 and $80,000 annually) to say they are ALWAYS available for work by phone or email.
· Middle-Class Millionaires are FOUR times as likely to work nights and THREE times as likely to work weekends than the average middle class.
· 62% of Middle-Class Millionaires believe that networking or knowing many people is the key to financial success and are THREE times as likely to belong to a networking group than the average middle class person.
· 9 out of 10 Middle-Class Millionaires report making a major career or business decision that had a bad outcome but 73% of them believe that “bad” decision was crucial to their financial success.
· Middle-Class Millionaires are FIVE times more likely than the average middle class person to continue on the same business course IN SPITE of an earlier failure
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William Danko
William D. Danko is a much-sought after adviser on marketing and the behavior of the affluent. His publications have appeared in the Journal of Consumer Research, Journal of Business Research, Journal of Advertising Research, and other leading journals. He co-authored The Millionaire Next Door, a research-based book about wealth in America that has been ranked as a bestseller by The New York Times for more than three years.
The popular perception of millionaires—spendthrifts indulging in extravagant lifestyles—remained prevalent for a long time, until The Millionaire Next Door was published. Based on years of research, William Danko demonstrated that millionaires don’t behave this way at all; in fact, most reject big-spending lifestyles and live well below their means.
Inducted into Omicron Delta Kappa honor society and Signum Laudis “in recognition of dedicated service to education and academic excellence,” and the winner of an “outstanding teaching” award, Dr. Danko has had the pleasure of sharing his thoughts about marketing since 1976 with nearly 10,000 students in courses and seminars including Principles of Marketing, Marketing Strategy, and Marketing Research.
Dr. Danko earned his Ph.D. at the Lally School of Management and Technology, Rensselaer Polytechnic Institute, in Troy, NY. He serves on the board of directors of the Statewide Zone Capital Corporation and New York Business Development Corporation.
Dr. Danko resides in upstate New York with his wife, and is the father of three adult children. None of them ask him for money.
Topic:
What The Wealthy STILL Know to Be True/Getting Acquainted with the Millionaire Next Door
With audiences of 20 to 10,000 who wish to hear a half-hour keynote address or engage in a two-hour seminar, Dr. Bill Danko’s presentation builds on the findings in The Millionaire Next Door with insights from a new nationwide survey and numerous personal interviews since the book was published in 1996.
Including home equity, about 1 of every 15 households in America is a millionaire household. For perspective, half of all US households have a financial net worth of less than $100,000. This presentation illustrates how the typical millionaire household behaves quite differently from the others in terms of wealth accumulation.
Empirical research shows that millionaires tend to have a good work ethic by being industrious and persevering in their pursuits – whatever they may be. This often leads to a good income stream. Yet, their income does not dictate their lifestyle. Millionaires tend to practice good stewardship of their resources; they are frugal and avoid excessive debt. Further, well- adjusted millionaires tend to be humble, charitable, and have a good, healthy marriage. While many of these traits may seem obvious, most people do not have the bias for action to practice them!
Most people have it all wrong about how one becomes wealthy. It is seldom inheritance or advanced degrees or even intelligence that build fortunes; more often it is the result of hard work, diligent savings, and living below your means. Most of America's truly wealthy do not live in Beverly Hills or on Park Avenue—in fact, quite often they live right next door. William Danko, who spent over 30 years interviewing millionaires, provides numerous take-away examples of how sacrifice, discipline, and hard work most often result in wealth. But these tried-and-true traits so often are ignored by a society bent on obtaining a quick buck. From keynote presentations to after-dinner talks and receptions, Danko shares insights that extend the research found in The Millionaire Next Door. From his elucidating presentation, you’ll learn:
· What millionaires really do—what they buy, how they invest, how they live
· Why attitude is more important than net worth
· What it means to be richer than a millionaire
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Jim Randel
Randel, a graduate of the Columbia University School of Law, has been a real estate entrepreneur for twenty-five years.
Upon graduation from law school, Randel started investing in small multi-unit properties in Los Angeles. Upon relocating to the East Coast, his investing evolved into larger deals – apartment complexes, office and retail buildings, warehouses, factories and land – Connecticut, Florida and New York. Randel has always advocated an “added value” strategy and has been a leading spokesperson for that approach.
Randel has also been a prolific writer and speaker. His first book, The Real Estate Game (CCH), was published in 1986 and received national recognition. As a result of this book he was asked to speak around the country including at Harvard and NYU Business Schools, the national conventions of the NAR and Re/MAX, and numerous investor sessions. From 1998 to 1990, he was also a daily commentator on cable television – the Financial News Network (FNN) which became CNBC. His programming, about real estate, was honored during this period by the Real Estate Educators Association.
In 2006 Randel wrote his next book, Confessions of a Real Estate Entrepreneur (McGraw Hill) which reached #1 in several Amazon categories. The publication of this book led to additional requests for Randel to speak at investor conferences around the U.S. including Kansas City, Seattle, Washington, D.C., Boston, Providence and Milwaukee.
In 2008 Randel started a publishing company which publishes The Skinny on book series. Randel’s first such book, The Skinny on the Housing Crisis, was honored with the prestigious Robert Bruss Award. This award, Book of the Year, comes from NAREE, an organization of 650 journalists who cover real estate and finance; the award was made last month at a ceremony in Washington, D.C.
Randel is today sought-after for commentary and on-air expertise by the major media. He is also a real estate and business blogger for the Huffington Post.
Video Clips:
http://www.youtube.com/watch?v=8n5CtLQ2tzU&feature=related Business Times
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S. ROBERT AUGUST, BA, MIM, IRM Fellow, MIRM, CMP, CSP, MCSP, CAASH
Robert is founder and president of S. Robert August & Company, Inc., a full-service company specializing in creating business strategies to promote and sell products and services throughout the United States. He created the Denver-based national consulting firm in February 1983. Robert and his team have helped merchandise more than 13 billion dollars of residential, industrial, commercial, retail, resort, and recreational real estate.
Among Robert's numerous honors have been "Economic Developer of the Year" (1979), "Marketeer of the Year" (1981) by the Metro North Chamber of Commerce in Denver, the “President’s Award” (2002) from the Colorado Association of Home Builders, and recognition by the International Real Estate Trade Organization for his contribution and devotion to the real estate industry (2005). Robert helped establish the Adams County Economic Council and founded both the Douglas County Economic Development Council and the Teller County Economic Development Council. He was honored for his work in founding the Sales and Marketing Council of the Home Builders Association of Metropolitan Colorado Springs, which was named the "Best New SMC" in the nation for 1983.
His biggest honor is The William “Bill” Molster Award, which is awarded to the most outstanding sales and marketing professional in the nation by the nation’s leading housing trade association of 200,000 plus companies, the NAHB. Robert is the only person to receive this award twice (1996 and 2002)
Robert also created and developed the first centralized Parade of Homes for the Home Builders Association of Metropolitan Denver in 1986. This event has since become nationally renowned as the industry model.
Robert is a Past Chairman of the Sales and Marketing Councils of the Home Builders Association of Metropolitan Denver and Colorado Springs. He has also acted as Public Affairs Chairman and Board of Directors for the Colorado Association of Home Builders. Robert is a member in the Institute of Residential Marketing (MIRM), an exclusive organization representing the country's leading sales and marketing professionals. He currently serves as a member of the Board of Trustees of the Institute and as its immediate past President. In 2008, Robert was named a Fellow in the Institute of Residential Marketing College of Fellows. Robert is the past Chairman of the National Sales and Marketing Council (NSMC) of the NAHB. He is also a trustee of the NSMC and a nationally recognized leader in membership recruitment and sponsorship sales for the NAHB. Today, Robert ranks as the number sixth all-time membership recruiter among millions.
Robert also serves as a Board of Director for Environmental Service Professionals, the leader in mold and moisture management. He has also been appointed to the Board of Directors of Globe-Allianz, a comprehensive international network of real estate developer services.
Robert is a member of the National Association of Real Estate Editors. He is a regularly published contributor to Builder-Architect Magazine, Sales & Marketing Ideas, and Nation’s Building News and has co-authored the book Marketing for Remodelers: Building Business Leads.
Robert has a B.A. in Labor-Management Relations from Penn State University and a Master of International Management from Thunderbird School of Global Management in Glendale, Arizona.
Topics:
Robert has addressed groups of property investors, banks and residential and commercial real estate brokers throughout his distinguished career. His peers and members of his audience refer to him as an icon of the real estate industry. For this audience, he will be able to discuss principals, tactics and stratagem. In addition to providing academic and pragmatic information that can be applied immediately to the participants' business practice, the audience will also be engaged and motivated.
· Word of Mouth Marketing
· Effective Business Communications
· Recovering Profitably with Effective Marketing Techniques
· Recovering Profitably with Effective Selling/Leasing Techniques
· Effective Closing Techniques
· Turning Objections into Sales and Closings Effectively and Profitably
· The Customer Service Sale: Building Customers for Life! |