Neal’s Newest Keynotes:
- “An Introduction to Social Media Growth Hacking” – Looking to grow your business primarily using social media? Perhaps you are a startup, launching a new brand or product line, or are simply looking for new ideas to help ignite growth in your social media program? This speech will cover tactics utilized by companies large and small to help you reach objectives for your social media program faster. Through my experience with my social media agency PDCA Social, I have taken foreign brands with zero awareness here in the United States and made them famous in their niche in the course of a few months. Why wait to achieve greatness in social media? My unique concept of Social Media Growth Hacking will allow your business to grow your social media presence FAST.
- “How to Maximize Social Media ROI” – We all know that it takes time and resources to manage and successfully execute on a social media strategy. There are different strategies you need to embrace and metrics you have to measure. You also need to create a compelling game plan. This speech starts with the evolution of social media to its mainstream status today, the criticalness of having a social media strategy, how to effectively manage your social media, the importance of your team structure, and finally the Social Media Metrics and KPIs you need to understand to maximize your social media ROI.
- “Social Media in a Mobile First World” – We know that the Internet is going mobile, but what does that mean for your marketing vis a vis social media? If we are in a mobile first world, we need to understand the dominant role that social media has and learn to harness its power when looking at it from a mobile first perspective. This session will help future-proof your marketing as we trend towards becoming a mobile first world.
- “Optimizing Social Media through Employee Advocacy” – Businesses large and small are realizing that there is a powerful force awaiting to be unleashed in social media: The voice of their own employees. While creating an employee advocacy program usually begins as a marketing initiative, it transcends corporate boundaries and often ends up being a cultural changing exercise. That’s why it’s important to start with this end in mind and learn how to bring together marketing, sales, and other internal departments in order to create, manage, and optimize an employee advocacy program.
- “How Social Selling is Changing Sales” – Neal’s background in B2B sales gives him a distinct advantage on explaining how adopting social selling best practices can help complement the efforts of your sales team to generate leads, deepen customer relationships, and close business. This presentation also looks at the overlap with Employee Advocacy efforts that is reshaping the relationship between Sales and Marketing.
- “Influencing the Influencers through Influencer Marketing” – An introduction to the concept of influencer marketing, how to create an influencer marketing strategy, and best practices in engaging with influencers.
- “Tactics to Amplify Content Marketing with Social Media” – Just as we wonder what sales professionals did before LinkedIn, the same can be said about content marketing before social media. Social media marketing, when done right, allows you to amplify your content to a highly targeted audience with content that connects. Very few businesses, however, understand how to dive into the social data and maximize Social with the right tactics. Until now. Learn the framework you need to leverage social media, and that tactics to get more bang for your content marketing buck. In this speech you’ll learn 1.) The elements you need to prepare your content for effective social promotion, 2.) How to find complementary content to get your own content more noticed in social, 3.) How to use Paid Social to promote your content to the right targeted audience, 4.) Ways to engage with social influencers to help promote your content, and 5.) Strategies to leverage the social reach of your employees.
- “How Tools Can Help Scale Your Social Media Efforts” – As more and more brands take social media in-house, they are also taking on the role of an agency and thus need to prepare an infrastructure to manage the madness that social media can seem like while reaching strategic objectives. In essence, brands are learning, for a variety of different reasons, that they need to scale. Scaling in social media is only possible through a few different ways, one of them being the smart use of tools and technology. As more companies invest in a more robust in-house program, making the right investment in the most appropriate technology can significantly improve the efficiency, quality, and ultimately the ROI of your social media program. This speech will show you how to create a rational social media infrastructure that can scale together with a review of the technological landscape of what is possible with social media tools and teach you 1.) The elements necessary to scale your social media program, 2) The role of technology to help you achieve scale, 3) The different types of technology that exist for different social media objectives to drive greater ROI, and 4) How to perform a social media technology audit.
Neal’s Popular Social Media Keynotes:
- “The Evolution from Social Media to Social Business” – Defining social business and future trends evident in the current business practice of social media – and what your organization needs to future proof your business and take advantage of the opportunities. This presentation will ensure that your organization is up-to-date in social media best practices and understand the trends that will shape its future. The presentation includes a look at the emergence of newer, visual social networks in the social media landscape, the growing need to be more visual in social media marketing in general, how smart companies are leveraging advocacy both inside and outside the company to strengthen their social business, and what companies need to do to succeed in social media.
- “Maximizing Social Media for Professionals & Businesses” – A popular topic for professional associations where members include small business owners as well as those from a wide variety of disciplines but with the same objective: To learn why social media is so important to their businesses as well as careers. This presentation provides a summary of what businesses need to know concerning all of the major social networks, and leaves the audience with a roadmap of where they need to go next to find ROI in their social media efforts.
- “I’ll Show You Social Media ROI if You Show Me Your Social Media Strategy” – Neal takes his experience in social media strategy consulting and provides businesses with the information they need to start creating and implementing their own social media strategy. By the end of this presentation, attendees will no longer question the ROI in social media and instead focus on their social media strategy, tactics, and measurement.
- “B2B Social Media Marketing – From Where to Start to How to Succeed” – Facebook is great if you’re trying to sell to consumer, but what if you’re a niche B2B firm selling very targeted products and/or services to other businesses? Learn the basics of B2B social media marketing and how to succeed on generating leads, cultivating relationships, and establishing thought leadership on sites such as LinkedIn, Twitter as well as blogging and using video.
- “How to Find Out Where Your Ideal Audience is Using Social Media“ – A primarily tactical presentation showing in detail how to determine which platform your audience is on and revealing how to engage with your customers there once you find them.
Platform-Specific Presentations or Workshops List
- “Maximizing LinkedIn for Business”
- “Maximizing Twitter for Business”
- “Maximizing Facebook for Business”
- “Maximizing Instagram for Business”
- “Maximizing Pinterest for Business”
- “Maximizing Blogging for Business”
- “The Complete B2B Social Media Marketing Workshop”
- “The Complete Social Media Marketing Workshop”
About Neal Schaffer:
Neal Schaffer is a recognized leader in the world of business social media.
In addition to be named one of marketing’s ten biggest thought leaders by CMO.com, Neal has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer.
Neal began his social media career focusing on social media strategy consulting, which he has done for dozens of companies since he began in January, 2010. In addition to consulting, coaching, and advising, responding to customer requests, Neal launched a social media agency, PDCA Social, in May, 2016.
Neal is also a leading educator and speaker. Neal’s proven expertise and speaking experience on a variety of social media topics has brought him international praise. Neal has spoken on 4 continents, including Africa (South Africa), Europe (Denmark, Finland, Ireland, United Kingdom, Germany, Austria, Romania), Asia (Japan, Malaysia), and North America (Canada, United States). He has presented at national conferences on marketing and social media including Social Media Marketing World, Marketing Profs B2B, Social Media Strategies Summit, Corporate Social Media Summit, iStrategy, Content Marketing Conference, and the Gravity Summit on Social Media. On top of that Neal teaches as part of Rutger University Business School’s Mini Social Media MBA program as well as the Irish Management Institute’s Digital Business program.
As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley) but has also published two other award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.” His newest is The Age of Influence.
In addition to the above, Neal is creator of the leading social media for business blog Maximize Social Business, co-founder of the social media industry’s definitive social media conference, the Social Tools Summit, and founder of the soon-to-launch Social Media Center of Excellence, to build and educate a community surrounding best practices in using social media for business.
NEAL HAS BEEN RECOGNIZED AS A LEADER IN SOCIAL MEDIA BY A NUMBER OF AUTHORITIES:
Top 10 Marketing Thought Leaders (CMO.com)
Forbes Top 50 Social Media Power Influencer (Forbes)
Forbes Top 5 Social Selling Influencer (Forbes)
Top 4 Employee Advocacy and Employee Engagement Experts We Followed in 2016 (Sociabble)
