Melina Palmer works with companies and entrepreneurs to understand the small changes that can make a big difference in product programs, pricing, change initiatives, branding, internal communication, and marketing to increase engagement and ROI.

Melina Palmer’s Speech Topics:

What Your Customer Wants and Can’t Tell You (matches the book title)

 “Our job would be so easy if it wasn’t for the customers.” Have you ever heard someone say that (or said it yourself)? The bulk of human decisions are made subconsciously (using rules of thumb that become very predictable when you know the rules). Because of this, behavioral economics is being implemented in companies around the world to better communicate with and attract customers.

This fun and engaging presentation, based on Melina’s award-winning book, What Your Customer Wants and Can’t Tell You, will explain what behavioral economics is, how brain science is being incorporated into everything from hospitals to household products, and how attendees can start applying their learnings in their work immediately using Melina’s “behavioral baking” approach.

The Truth About Pricing (It’s Not About The Cookie)

How to price products is something every business (regardless of size or industry) struggles with.  Countless hours have been wasted agonizing over the perfect price, but there is something no one has told you. There is an unwritten truth about pricing – a secret Melina will uncover in this session using her proprietary “it’s not about the cookie” method.

In this session you will learn: (1) how the brain makes decisions about pricing, (2) why the order things are presented in matters much more than the items themselves – or the price and, (3) specific tips for commanding premium prices for any product. This fun and engaging session provides actionable, concrete tips and mind-blowing revelations about behavioral economics and the human brain that will change your business (for the better) forever.

Change Is Hard, But Does It Have To Be? (likely updating to “What Your Employees Need and Can’t Tell You to match the title of upcoming book in October 2022)

While there are different personality types, all our brains have a common thread that has been developing for millions of years. The human brain can only work when it uses hundreds of biases and rules of thumb each day. While we cannot completely eliminate bias in the workplace, understanding those key biases – which to try to reduce and which to work with to be more effective – your business can have happier employees and change initiatives that are embraced around the organization.

Melina uses the key items from her Internal Communication and Change Management course at Texas A&M University (and now the foundation for her second book, What Your Employees Need and Can’t Tell You, coming out in October 2022!) to help everyone in business understand the brain to have better conversations and experiences at work.

Bio:

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses.

She teaches applied behavioral economics through the Texas A&M Human Behavior Lab. Her first book, What Your Customer Wants and Can’t Tell You, published in May 2021 and was a finalist in two categories of the International Book Awards. Her second book, What Your Employees Need and Can’t Tell You, is scheduled for publication in October 2022.

Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine.