Unsolicited Speaker Introductions:
Please never cold call us to pitch yourself or the speaker you represent. Calling to make sure we received your materials or just to “followup” is also discouraged. Please don’t ask to connect on LinkedIn unless we’ve booked you to speak – even then no assurances. Invites without a note of introduction aren’t considered.
Please don’t send a bunch of unsolicited books. No more than 1-2 unless we ask for more.
Like other bureaus, we receive more unsolicited inquiries from speakers than we can respond to, especially on the phone. Before contacting us, please read this section thoroughly and then e-mail us if you fit the requirements. If you call us unsolicited, we’ll ask you to visit this section first. In your email introduction, Please include:
- a cover note that succinctly and clearly tells how you can build the business of our bureau and our clients. Claiming be “great”, “unique”, “motivational”, “want more bookings”, “want to get into the business” lacks credibility. Our only goal is to match our clients with the most appropriate speaker, not to get more bookings for any particular speaker.
- a link to a demo video of live presentations
- clear, compelling speech topic descriptions (not just the title)
- fee schedule, special offers
- biography – no resume, LinkedIn profile or C.V.
- testimonials (no older than last few years please)
- bureau friendly (lacking your contact info) marketing materials showing why you are different from competitive speakers
- If we approached by what seems like a mass email, we delete it, especially if there is nothing in the subject line.
We strongly prefer Microsoft word format, not PDFs for unsolicited introductions.
Please consider our speaker preferences before contacting us:
1) Experienced speaker (50-100+ paid bookings under your belt, $4,000+/booking).
2) You should have quality sample videos sharable by a link. No DVDs or CD’s. These days, a lack of video puts you at a severe competitive disadvantage, especially if your fee is $5,000 or more. Our clients often have to sell speakers internally through committees, their clients, top executives. They are looking at many speakers from many sources. A video may help tell them in 2 minutes if this is the right person to consider, regardless of any writeup. It must show you delivering a presentation in front of a live audience. TV interviews don’t count.
If you want bureaus to readily refer you, please don’t have your contact info all over the video.
If you don’t have a video, please have a ready list of speaker references and ample testimonials we can easily share with our clients.
3) Willingness to work across the US, easy to reach and quick to respond (within 24 hours).
4) Charges clients same through bureau as client going direct to you.
5) Refers spinoff business to bureau.
6) Adaptable Electronic marketing materials (Microsoft word format is highly preferred!).
7) A fit with any of our major specialties: healthcare, insurance, financial services, the future, women’s career development.
8) Offers something different than those on our roster or at a different pricing or addresses a hot topic.
9) You should be flexible and easy to work with in preparation for the engagement and especially onsite. Unless you are being asked to do something that is a major breach of our speaking agreement with client, it is better to give the benefit of doubt to client. If you are not sure of how to handle a situation, please contact us at any time, including from the event. The professional courtesy extended to clients, should extend to their vendors. Please do not make last minute, uncontracted requests that will require client to scramble (example – inviting guests, food and drink not previously requested, changing time slots, etc.). You could do a great job speaking, but if you are difficult to work with and throw in unwelcome surprises, we’re much less likely to recommend you.
10) Please do not automatically expect to sell your products or services onsite. If you want to sell your products, we must first get explicit approval from client prior to our submitting the speaking agreement. Even, if they ok this arrangement, you should not be actively selling your products or services from the platform. Let the client mention you will be available after the speech for selling your product, where and when. You should devote as much time as needed to meeting the audience after your speech to talk about whatever they have on their mind – prior to proceeding to your product table. Under no circumstances are you to enlist the client or their vendors to help with transactions. If you need an assistant to handle this, bring them in – at your cost. If the event is in NY City, we may be able to assist you ourselves.
11) If any audience member or client asks for booking information during or after the event, you should refer them to our bureau. Our contact information should be on your handouts for this purpose. We will follow up any leads and manage bookings that arise. If non-speaking opportunities arise (e.g. coaching, consulting, writing), we’ll review with you how to handle on a case-by-case basis.
12) Consider posting your profile on espeakers.com. For a nominal cost, you will get a professionally designed template with your bio, topics, testimonials, photo, calendar, video. Every time you update that info, we will automatically have access to it. Visitors to our site will be much more likely to find you if you are on espeakers.com.
Speakers Lacking Professional Experience:
We only recommend proven speakers to our clients. If you are just getting started, we recommend you read the preferences above, build your experience and consider paying an advisor who can accelerate your learning curve of the business of speaking. We can refer you to those resources. If you’re famous, yet lacking speaking experience, there are other bureaus who may represent you.
- We do not arrange events with one exception. The owner produces Futurist Meetups in NY City, where you may speak. There is no financial compensation for speakers there.
- We do not charge speakers for our services, except when we book you. An industry standard commission is then deducted.
- We do not train speakers in any way, although we can refer you to a speaker coach, who will charge you for their services.
- Our clients’ audiences are typically employees, leadership, their customers or professionals, not the general public. Occasionally college faculty and students.
- We cannot guarantee any amount of bookings.
- We almost never exclusively represent speakers. Promenade operates as a broker, not an agent.
- We do not return speaker materials, so don’t send us your last original.
- We cannot meet speakers, except ones who have longer term productive relationships with us, regular bookings and who happen to be visiting NYC – with advance notice.
- Please do not send mass unpersonalized introduction e-mails to promote yourself to us – we don’t read them.
- Please do not send big unsolicited packages of stuff, especially books. We can’t keep them. We don’t keep printed kits.
- See below for how to send unsolicited introductions.
- Many of our speakers are not posted on our site. We may be actively considering you even if you don’t appear there.
- Phone calls to see if we have work for you are highly discouraged.
After you connect with us:
If there looks like a fit, we’ll contact you and may ask for more support materials, such as a demo video or a book. If not, we will try to reply but cannot promise to do so. If we don’t respond immediately, we very well may retain your info for the right opportunity, whether it is weeks or years later. We genuinely reference several speaker databases. Similarly, we do not post web profiles for every speaker who contacts us, even if we intend to use you in the future.
If Mailing, send via US Postal Service only:
Promenade Speakers Bureau, LLC
Attn: Mike Taubleb
P.O. Box 23398
Brooklyn, NY 11202-3398
E-mail us for Fedex/UPS delivery address.