Financial & Insurance Sales? Don’t Miss Out on Single Moms
There are 10 million single-mom headed households in the United States – a quarter of U.S. families with children. Further, 54% of millennial moms are unmarried — and divorce rates have been stagnant for 30 years — pointing to single-mom headed households being the majority of U.S. families within our lifetimes.
This poses as an incredible opportunity for all kinds of brands looking to reach an untapped market segment, especially financial services companies, as divorce and the birth of a child are one of the few times in a person’s life when they seek out or switch financial services. The majority of single moms are college educated, and 10% earn more than $80,000 per year.
Travel Marketers: Don’t Miss Out on 11 Million Single Moms
The travel industry all but ignores the 11 million single-parent headed households in the United States, despite being one of the largest, fastest-growing and increasingly affluent demographics. After all, 54% of millennial moms are unmarried — and divorce rates have been stagnant for 30 years — pointing to single-mom headed households being the majority of U.S. families without our lifetimes. From the single supplement to family properties and cruises that tailor all adult events to the two-parent family, the travel industry is missing a huge opportunity to target the solo adult traveling with kids. This includes grandparents and married parents who travel alone with kids, and crave amenities, activities and pricing that reflects the modern family.
About Emma Johnson:
Emma Johnson is by far the leading expert on single mothers. An award-winning financial journalist, her blog WealthySingleMommy.com, addresses professional single moms, and 100,000 unique monthly visitors. As an expert in single parenthood and related financial topics, Emma has been quoted on CNN, HeadlineNews, NPR, Marketwatch, New York Times, Wall Street Journal, China Central TV (largest broadcast in the world), Money, Time, etc.
Emma Johnson’s The Kickass Single Mom: Be Financially Independent, Make Every Man Want to Date You, and Raise Fabulous, Happy Children, inspiring single moms is slated for fall, 2017 release.
Emma’s podcast, Like a Mother, was named by U.S. News as a ‘Top 15 Personal Finance Podcasts’ and has featured celebrities including Arianna Huffington. Emma has presented to groups at the United Nations, New York University, FinCon, Texas Conference for Women and Pennsylvania Conference for Women.
- AOL DailyFinance: “20 Personal Finance Influencers to Follow on Twitter.”
- S. News: “Top 15 Personal Finance Podcasts”
- Parents magazine: “Best of the Web”