Hidden HNW Niches:
Caregivers, Retirement Re-locators, International Real Estate Buyers and their Middleman, Collectors/Dealers of Rare Coins, Memorabilia, Stamps and Precious Metals are other large, relatively untapped niches. Estate planning, managing inheritances, financing and insuring new homes, downsizing and paying for unexpected/planned eldercare as well as adequately insuring collectible purchases are once in a lifetime triggers too often missed. Adriane Berg shows financial and insurance professionals how to identify these niches, position yourself as a go-to expert and attract clients, bypassing the competition.
You’ve Built Strategic Alliances with COI’s. Now What?
There are many experts showing financial and insurance professionals how to identify and solicit COI’s for alliances and referrals. Far fewer reveal strategies to maintain these alliances and insulate them from the competition. Adriane Berg has practical strategies to put in place now.
Aging in Place – The Purpose Built Community.
Post acute treatment and long-term care take place in a secure environment. That environment is rapidly changing. As developers, physicians, and
governmental entities all over the world recognize the implications of longevity, coalitions are built to provide new types of homes and residences so that people can receive care outside of facilities and institutions. Simple techniques like universal design, portable ramps and digital health reporting are all part of the new reality of where we will age and therefore where we will receive care.
Aging Boomers and Cultural Competency.
The Pig in the Python is growing old. There is still an enormous disconnect in their thinking about aging and the need for self-care. However, as 10,000 Americans reach age 65 each day there is a tsunami of need. How can facilities, hospitals, rehab centers and medical practices speak the language of the feisty Boomer who truly plans to live forever and learn how to fly? The Silent Generation, parents of the Boomers, had a very different mindset toward medicine and the medical profession. Any practitioner or facility must understand the Boomer with respect to who they are, who they think they are, and who they expect to be as they age. Let’s look at the shift from the hospital to the hospitality model in facilities that speak to the Boomer cohort.
Robots and the Future of Family Care Giving.
In nearly every country including China, Mexico and surely the United States the mobility of Millennial’s and younger Boomers means fewer family at -home caregivers. Yet, of all 60-year-olds half have a living parent. With the cost of skilled and unskilled care, what will replace the mobile and sometimes disintegrating family structure? The answer may be friendly robots, personal emergency alarm systems, embedded GPS chips for those who wander, and a wide array of cutting-edge technology which we now call AGE TECH.
Medical practitioners and facility operators know the frustration of our growing number of falls cases (now the number one reason for entering a hospital emergency room), rampant diabetes and general health disintegration despite all of our public knowledge of how to stay healthy and safe. Why is there such a disconnect between health and medical information and the ability of the individual to take heed? How will digital health care, social media and online communication be used to change patterns and habits before and after an acute event or the inability to perform the activities of daily living? How can you craft your messages to be more influential?
What’s it Gonna’ Cost?
The issue of payment for long-term care and post acute care has been on the table for decades. It is estimated that the average boomer couple will pay $225,000 out of pocket for long-term care, prescription medicine, and professional and nonprofessional private aid. Although there is no answer that is satisfactory to all, trends include medical tourism, expatriation, Medicaid eligibility, medical bankruptcies, self-care trends, assisted suicides all demanding ethical considerations and solutions not yet established.
About Adriane Berg:
Adriane G. Berg is one of the most credentialed and recognized speakers on aging in the nation and internationally. She is a New York Times Age Beat Fellow and the award winning author of 13 books, most recently “How Not To Go Broke at 102: Achieving Everlasting Wealth,” John Wiley & Sons, 2008, and contributor of “Turning Connections into Gold,” in “Understanding The Boomer and Beyond Market,” 2011. Her healthcare experience includes:
- A New York Times Age Beat Fellow, awarded by the Longevity Center of Columbia University. Although not a physician or medical professional, she lectures in the school of gerontology at USC Davis, and made grand rounds at the Gerontology Center at the Motion Picture and Television Fund.
- Sits on the board of the Swellness Movement, www.swellness.com, with 20 of the nation’s largest corporations creating innovations in healthcare. She’s also on the board of an organization bringing caregivers of long-term care patients information at their workplace. Among her fellow board members are doctors from Johns Hopkins and other hospitals.
- Lectures on medical tourism and consult with companies in the field on medical information communication and how to promote their hospitals and rehabilitation centers.
- As an attorney, and one of the founders of the National Academy of Elder Law Attorneys, Adriane was in the forefront of applying and interpreting Medicare and Medicaid, healthcare administration, and private coverage. Most of her books cover this topic’s. The most relevant is ”How Not to Go Broke at 102.” Wiley & Sons.
Adriane Berg is an innovator in helping companies and non-profits reach the vast boomer, caregiver and older adult markets. She founded Generation Bold, www.GenerationBold.com, a strategic alliance, marketing and branding group that serves the technology, financial, healthcare, travel, food, hospitality and related sectors.
She is a well-known TV and radio personality, with multiple appearances on OPRAH, GOOD MORNING AMERICA and REGIS. Ms. Berg hosted ABC’s Money Talks and FNN’s “IRS Tax Beat,” for which she won a local Emmy.