Are You Ready for January/February Kickoff Meetings part 2 of 3:
January and February are the season for kickoff events. Speakers on accountability, peak performance, inner strength and overcoming adversity are in strong demand. Here are proven resources. Now’s the time to check calendars!
Karen Jacobsen – “The GPS Girl”, Singer, Songwriter on Finding Your Purpose:
Scott Parazynski – Astronaut, Physician, Everest Climber, Feature Film Inspiration
Sarita Maybin – Author, If You Can’t Say Something Nice, What DO You Say? Positive Communications
Tony Schwartz – Author, The Power of Full Engagement, Be Excellent at Anything
Neal Petersen – Solo Yacht Trip Around the World, Overcoming Racial Prejudice in South Africa
Ross Shafer – Emmy winning TV host, Comic, Turned Innovation Speaker/Customer Service Expert
How Can You Objectively Pick a Speaker? Part 2 of 2
When we review speaker needs, sometimes client criteria are very specific. Using that and our understanding of their audience, industry and the speaking business, we’ll rate our recommendations several ways. Sometimes a client can only tell us their budget, date and the audience profile. Realistically, there are usually several parameters driving the decision – said and unsaid. When multiple parties pick the speaker, it helps to have criteria spelled out and ranked, so that a consensus can be objectively built. Here are more examples:
- Global or Multicultural Audience – Multilingual, Can they make their program relevant to Non-Americans?
- Industry Experience – Have they worked and/or spoken extensively in your field?
- Novelty – Are they an emerging star who your audience hasn’t likely seen?
- Keynoter vs breakout speaker vs moderator vs facilitator
- Responsive for Near-Term Bookings – Can we get the info we need quickly and prepare them confidently for an event taking place in less than 10 weeks?
- Category Exclusivity – Clients may want category exclusivity for a specified window. Speakers may or may not comply, best to check upfront.
- Entertainment Value – Sometimes you want to laugh, digress from a serious event theme, interact with each other or just physically move around.
- Fit for audience size and temperament, agenda (conservative/loose, Conservative/Liberal, during a meal, opening, closing, after a late night partying?)
- Permission to Videotape and Post on Web – Surprisingly important as more organizations publicize events, sell content, invite press. Many speakers welcome the exposure, others forbid their proprietary or private content to be shared widely.