Are You Ready for Kickoff Season? Part 1 of 3
January and February are known for kickoff events. Speakers on accountability, peak performance, inner strength and overcoming adversity are always in strong demand. Here are proven resources. Next issue, you’ll see more accountability speakers plus futurists, another way to tie into the New Year. Now’s the time to check calendars!
Molly Fletcher –Top Pro-Sports Agent, The Female Jerry Maguire: Contact us for details
Simon Bailey – Leading The Brilliance Movement: http://directory.espeakers.com/prom/viewspeaker6065
Willie Degel – No-Nonsense Restaurant Stakeout TV Star/Turnaround Expert: Contact us for details
Willie Jolley – Speaker Hall of Fame, Singer, Media Figure: http://directory.espeakers.com/prom/viewspeaker428
Joe Calloway – Become a Category of One: http://directory.espeakers.com/prom/viewspeaker3343
Chip Eichelberger – The Board Break Experience/Former Tony Robbins Exec: http://directory.espeakers.com/prom/viewspeaker157
Tami Evans – Activate Optimism and other Hard Soft Skills: http://directory.espeakers.com/prom/viewspeaker18960
Ruben Gonzalez – Late Blooming Four-Time Olympian: http://directory.espeakers.com/prom/viewspeaker5345
Brian Holloway – NFL Pro/Labor Leader Booked by Hundreds of the Fortune 500: http://directory.espeakers.com/prom/viewspeaker3575
Sally Hogshead – How to Fascinate & Captivate/Speaker Hall of Fame: http://directory.espeakers.com/prom/viewspeaker17859
Carey Lohrenz – First Female North American Fighter Pilot: http://directory.espeakers.com/prom/viewspeaker19301
Steve McClatchy – Author of Decide: Work Smarter, Reduce Your Stress, and Lead by Example: http://directory.espeakers.com/prom/viewspeaker16424
Vince Papale – Legendary NFL Player and Inspiration for the Movie Invincible: http://directory.espeakers.com/prom/viewspeaker9681
How Can You Objectively Pick a Speaker? Part 1 of 2
When we review speaker needs with clients, sometimes their criteria are very specific. Using that and our overall understanding of their audience, industry and the speaking business, we’ll rate our recommendations several ways. Sometimes a client can only tell us their budget, date and the audience profile. Realistically, there are usually several parameters driving the decision – said and unsaid. When multiple parties are deciding, it helps to have criteria spelled out, so that a consensus can be objectively built, rather than on the most forceful personality in the room, whims or a short video clip, etc.
Here’s how we often assess and rank speakers:
- Drawing Power – Fame – Well Established vs Emerging Stars
- Quantitative Followings : Facebook, twitter, Instagram, email, Podcasts, TV/Radio listeners, book sales, page views, Youtube views, TED/TEDx views etc
- Rankings on thought leader lists, mainstream and industry trade magazine lists.
- Reputational Risk – Volatile or controversial personal, professional personas, high maintenance reputations off/onsite. (It may be worthwhile to book someone despite these risks, though best to know upfront.) Security concerns.
- Comfort with VIP or mass-mingling, signing autographs, memorabilia, photos, etc.
- Budget Value
- Travel – Will it be a challenge getting to your event due to distance, weather, geopolitical conditions, previous commitments, etc. Do they live in state, for better pricing, less travel risk?
- Platform Skills – How skillful, energetic, interactive are they onstage?
- Customization Capability
- Age, Gender, Diversity
- Add-Ons – A book you can buy and give to attendees/VIPs, Can they record a pre-event video to promote attendance?